Digital Marketing + Creativity
This article is focused on the various creative roles in digital marketing.
Brand planning is about coming up with the marketing idea (or ideas) behind an online campaign and about coming up with brand values in general. Brand planning involves research and strategy, but is heavily dependent on creative-thinking.
Communications planning is very similar to brand planning (in some cases they might be synonymous, even, of each other). Communications planning is focused more on figuring out which communications channels to use, as well as who uses them, why and how.
Copywriting can cover a broad range of tasks. From writing copy for online ads, general website content, articles and blog posts. Often the copywriter is involved in coming up with creative concepts in general. From a conceptual point-of-view this could be done in conjunction with a web designer (/ … Read More