Marketing a local business can, at times, start to feel challenging. With companies taking advantage of search engines and the social media platforms to advertise their business and websites to the global market, the competition can get a bit stiff especially when competing against the more-established companies at the local level.
Fortunately, search engines have taken note of this and adjusted local searches to be among their top essential features. But how can you market your local business online? Below are a few tips that will point you in the right direction.
1: Your Website
The site does not have to be complicated or look expensive for it to stand out. What is need is to give a straightforward explanation of what you do, what you have to offer to your target customers, and why they should buy from you. That means the website must have relevant information, which should include the contact details.
The site should be well structured and with a simple layout that is easy to navigate. It should make it simple for a customer to find what they need, and understanding everything they should before making a purchasing or contacting you. In short, you must build a customer-oriented website.
2: Local SEO
Search Engine Optimizations (SEO) is an essential practice for any website. You should engage in regular SEO strategies that will optimize your site for it to rank higher in search results. The higher the ranking, the higher the chances of increased traffic to the website, but make sure to keep it local to your network. For example you will want to use your location as a keyword, so if you are running a grocery store you would search for supermarkets in Fleet, or wherever you are located.
However, you should not overdo things, keep your SEO efforts simple and with local marketing in mind. Include details such as the company name, phone number, and address or your name, phone number, and address. Consider embedding tools such as Google maps too. You also need to open a Google My Business Account Make and make sure the address you use are correct and are a match.
3: Google My Business
When you run a search such as “roofers near me” you often will get a map panel along with the relevant results related to your keyword. The panel will have local companies picked depending on their location and type of business instead of some of their other optimization elements.
Therefore, to have your company featuring in this section, you should open a Google My Business account for it; a free service from Google that anyone can utilize.
4: Get Quality Links
In some instance, improving your local search marketing might turn the focus away from your website. Having the company featured in some of the local directions can bolster your SEO efforts. On the one hand, you can take advantage of the backlink that this strategy gives you. On the other, users can rely on the directories to find you since the directory’s site will come up more often in searches than yours, especially if your website is relatively new.
5: Your Content
Near downplay the significance of the content on your site or blog. You should always strive to churn out the right content, and blogs have quickly become one of the best tools that local companies can use. They provide access to one of the most powerful platforms that can be utilized if you are thinking of dominating search results. More and more professionals and businesses are including blogging into their local marketing tactics. You can start a blog and discuss things like your areas of expertise, events that are of interest, as well as offer professional tips and advice.
6: Social Media
Social media, over the last few years, has taken the helm when it comes to marketing. It offers different platforms that business can take advantage of when trying to reach their existing and prospective clients. With social media have a global reach that has billions of active users on any given day, it is easy to see the potential that this presents and why it is worth exploiting.