LinkedIn is a great way to build professional relationships and display your unique expertise to the world. It’s estimated that LinkedIn has over 830 million users in 200 countries, and 40% of the active users use the platform daily. These mind-blowing numbers show that there’s no better medium than LinkedIn if you’re looking to build your personal brand or expand your existing business network.
However, sending new connection requests on LinkedIn is not enough. To see results – including more job opportunities, traffic, and revenue – you need to become a thought leader on the platform. Thought leaders are influencers and change agents, asking critical questions and proposing innovative ideas.
If you want to discover how to become a LinkedIn thought leader in your industry, keep reading because we’re about to spill all the tips.
What Are the Main Reasons to Become a LinkedIn Thought Leader?
There are several reasons why you should strive to become a thought leader on LinkedIn. Thought leaders are seen as experts in their fields, which can result in more opportunities and money. You can also use your platform as a way to make yourself more visible to recruiters or potential clients.
In short, becoming a thought leader on LinkedIn will help you:
- Build your personal brand.
- Boost your credibility in your industry by showing off your knowledge and expertise.
- Position yourself as an expert in your industry and attract new job opportunities or clients.
- Get in front of potential employers who might be looking for an expert on a particular topic.
- Attract speaking engagements at conferences and other events where you can meet people face-to-face and build relationships offline and online.
But how do you become a thought leader on this platform? Here are some practical tips.
11 Tips to Become a LinkedIn Thought Leader
1. Optimize Your LinkedIn Profile
If you want to build a solid personal brand on LinkedIn and become a thought leader on the platform, the first – and probably the most important – step is to optimize your LinkedIn profile.
You can do this by adding relevant keywords related to your industry or job title. You can also add keywords related to topics you want to share your expertise in through your content. This will make it easier for people to find you when they search for those words on LinkedIn.
A well-optimized LinkedIn profile should have:
- A professional title that clearly states what you do and who you help.
- A professional-looking profile picture.
- A branded cover photo that shows people what you do and what they can expect from you.
- A detailed profile description where you share your story and what you can help people with.
- As a LinkedIn creator, you can add topics you talk about to your profile. They’ll appear as hashtags under your profile title.
To illustrate this, here’s an example of what a well-optimized LinkedIn profile should look like:
2. Identify Your Target Audience
The second step to becoming a LinkedIn thought leader is identifying your target audience. This is a crucial step because you need to know who you’re trying to reach with your content.
Identify your target audience by creating buyer personas to understand them better. Look at their job titles, responsibilities, interests, and demographic information such as age, gender, and location.
Once you have identified who they are, write down why they should care about what you have to say about your industry or topic. Then write down how you can help them solve their problems. This will help guide your content creation in the right direction so that it resonates with your readers more.
3. Start Sharing Your Insights
LinkedIn is a great way to build your reputation as a thought leader because you can easily share your thoughts and ideas with those who are interested in what you have to say. It’s also one of the most credible ways to establish yourself as an authority in your industry.
But it can be challenging to get started, so here are some ways to begin sharing your knowledge on this platform:
- Write LinkedIn articles: LinkedIn is a great place to start blogging if you aren’t already. You can easily share your expertise through blog articles on LinkedIn. People will appreciate your content and value your expertise, you can also use tools like grammarly to sharpen your content which will help them learn more about what you offer.
- Share relevant updates on your LinkedIn feed: If you aren’t into writing long-form articles, you can share your insights on LinkedIn by posting regular updates on your feed. This is a great way to keep consistent with LinkedIn content creation and share your client wins, achievements, and LinkedIn endorsements with your audience.
- Participate in discussions: When someone posts an article or asks a question related to your area of expertise, jump in with your insights. That way, you can easily engage with others who share similar interests and build relationships with them over time.
- Share a fragment of a podcast: If you are an expert in your field and have a lot to share about it, why not use your knowledge to produce podcasts? It can be anything from a short show to a large podcast over 1 hour, which you can share on your LinkedIn and engage the audience. All you need is a script, confidence in talking and audio recording and editing software to produce quality material.
4. Demonstrate Your Unique Perspective
Your LinkedIn content won’t help you grow your brand if it blends in with everyone else’s. To stand out on LinkedIn, write unique content that demonstrates your perspective. If you want to be perceived as a thought leader on LinkedIn, you need to offer unique insights that can help people shift their perspectives. We all have our personal views and opinions about our industries. Don’t be afraid to share yours!
Whether you’re writing articles or sharing regular updates on your feed, there are many ways to sprinkle your content with your unique brand voice. Experiment until you find your authentic voice and brand personality that makes you unique!
5. Use Visuals in Posts
Visual content has been proven to increase engagement rates by up to 650 percent, according to Medium. That’s why many companies have already realized the importance of posting visual content on their websites and social media channels like Facebook and Instagram. But what about LinkedIn?
LinkedIn is much more than just a text-based platform — it’s also an image-based platform!
If you use the right photo or video editing software, you can craft and post amazing visual content on LinkedIn, such as images, photos, GIFs, and videos, which can help you stand out from the crowd and get more engagement from your audience.
6. Interact with Other Experts in Your Industry
If you want to increase your influence on LinkedIn, it’s important to engage with people who are influential themselves. Interacting with other experts in your industry can not only help you make new connections but also learn from their perspectives and insights.
In fact, it is believed that 84% of all LinkedIn users use the platform to strengthen their professional network. So, there’s no doubt that networking on LinkedIn is an important tool for finding new opportunities.
7. Make the Right Connections
LinkedIn is one of the leading professional networks, but it’s not a social network in the traditional sense. Instead, it’s a place to connect with people who share your interests and who may be able to help you grow your career.
But contrary to what many people think, networking on LinkedIn is not just about sending random connection requests or commenting on random people’s posts. It’s about intentionally looking for people who are right for you, whether they’re other experts in your industry or your target customers.
You can do this by searching for groups on LinkedIn related to your field of expertise or interest, searching specific keywords, or looking at companies in your industry and reaching out to their employees directly.
8. Use LinkedIn Groups
LinkedIn Groups are a great place to find like-minded professionals and thought leaders, as well as potential clients. These communities allow you to share your knowledge, ask questions, and learn about new trends in your field of expertise.
There are thousands of LinkedIn groups that cover every topic under the sun. If you want to become a thought leader in your industry, join some of these groups and interact with their members. This will help widen your network even further so that when you start sharing content, there will be more people who see it and are willing to engage with it.
9. Share Your Achievements
While writing LinkedIn articles and posting industry-related updates on your feed are great ways to show your expertise, you also want to share your achievements. Doing this will provide real proof of your skills and knowledge, which, in turn, will help you increase your credibility as a professional.
One way to showcase your achievements is by sharing case studies of past projects you’ve completed successfully. If you’re a freelancer or consultant, for example, then write about how you helped clients grow their businesses through social media marketing or create new leads through paid ads there are also various free platforms available for advanced marketing. If you’re an employee, talk about your wins at your company or endorsements from your colleagues and superiors.
10. Be Authentic
There’s one thing that will make or break your efforts to become a LinkedIn thought leader: authenticity. If you want to stand out in the ocean of other LinkedIn articles and posts, authenticity is your best bet.
That’s because people are seeking realness now more than ever, and thought leaders are expected to provide that authentic voice. People want to hear your honest opinions and personal insights.
So, don’t try to look like an expert by using buzzwords or jargon that only industry insiders understand. Instead, just be yourself! If you’re funny and sarcastic in real life, be funny and sarcastic in your content. This way, you’ll attract the right people and repel those that don’t resonate with your authentic voice.
11. Post Consistently
LinkedIn is also a great place to establish yourself as a thought leader in your industry. By posting regular updates and adding valuable insights on various topics, you’ll start to build a reputation as someone who knows what they’re talking about.
Consistency is key when it comes to growing your brand presence on social media channels like LinkedIn. When people see that you consistently post interesting content on LinkedIn, they’ll begin to trust you more and want to follow your updates more closely. In turn, this will lead to more engagement from your followers, which can drive traffic back to your website or blog.
Thought leaders are people who others look to for their expertise in a particular field. If you have any sort of specialization on LinkedIn, you’re well on your way to becoming an authority figure in your field of interest.
By putting in the time and effort as well as following the tips in this article, you’ll be able to achieve that goal in no time. And when you become a leader within the community, it can only serve to help you attract more opportunities.