In developing countries, poultry is one of the fastest growing subsectors in the agriculture sector. Poultry products are rich in nutrition, micro-nutrients, and high in carbohydrate content. Poultry has also alleviated poverty as the poultry birds are observed to represent a major capital asset and are a source of income. The birds can be sold for meat, can produce eggs which can be sold or consumed as well as give birth to offsprings that yield the same results.

General Overview Of The Global Poultry Sector

The global poultry sector is expected to grow in size in the coming years with an increase in demand for poultry meat, eggs, and egg products. An apparent growth in disposable income, urbanization, and global population are pushing the expansion of the poultry sector in developing and developed countries.

In this context, the sector is also facing challenges for the small and medium-size holders. In spite of poultry being recognized as one of the main sources to alleviate poverty, factors such as ethical treatment of the poultry birds, health issues and the spread of infectious diseases are identified as hindering factors for the rise in the poultry markets worldwide. Additionally, this sector has a significant impact on the environment in large amounts as it extensively uses natural gas reserves. Poultry yield edible products from natural reserves, it employs a large land area, a substantial amount of water reserves and nutrients for the production of the food and the feeding material for the poultry birds. Research has shown that poultry, hence, impacts climate change to some extent due to feed production of specific resources.

Factors That Influence The Dynamic Poultry Market

Most significant factors which actively influence the poultry market include right feed base, the orientation of the housing facility and the breed of the poultry birds. With the growth of the population and the poultry contracts across the world, the global demand and supply for exotic breeds is increasing. The sector has undergone significant structural changes in the past few decades due to the introduction of comprehensive methods of production, improvement in the genetic treatments of the poultry birds, measures taken to prevent infectious diseases to the poultry birds as well as to the end-users of their meat and eggs, and finally the improvements in the supply-chain stages of the end-products.

Further, measures for biosecurity are being taken to increase the influence and penetration of the poultry market in more number of urbanized regions in the world.

Three elements dictate the poultry sector – firstly, the rate at which producers make use of the upcoming technologies which aid in improving product yield. Secondly, the need for good infrastructure to rear poultry birds and maintain rigid supply deadlines. Thirdly, the poultry farmers or businessmen need to be aware of the changing dynamics of the poultry market trends and the changing supply-chain costs in order to maintain their profit margins.

A complete overview of the global poultry market